Press release: OK Live will feature anonymous streaming in support of global campaign against gender-based violence
OK and UN Women will bring anonymous live-streaming to the OK Live app for one day on Saturday, 25 November, the International Day for the Elimination of Violence Against Women. The participants will be able to record anonymously their personal stories and share how they have taken action and what needs to be done to end violence against women and girls. The initiative is organized in support of the global campaign, 16 Days of Activism Against Gender-Based Violence (25 November – 10 December). The 16 Days campaign is commemorated by the UN under the umbrella of the Secretary-General’s campaign UNiTE to End Violence against Women by 2030. OK is an exclusive partner of the campaign on social media in Russia and the CIS.
Throughout the day on 25 November, any OK Live user can start an anonymous stream using the #ImAgainstViolence hashtag, which is automatically linked to a specially-created profile on OK. The live stream will also use a filter to hide the author of the stream and mask their voice. To create a stream, install the latest version of OK Live from the AppStore or Google Play and press the campaign symbol in the app. Users from any country in the world can take part.
The joint OK and UN Women live-streaming campaign has the support of Russian celebrities. As part of the project, OK will organize a roundtable discussion in which editors of major media outlets and experts will discuss the problem of gender-based violence.
The #ImAgainstViolence campaign is the first time a Russian social network has partnered up with a UN Regional Office in the Europe and Central Asia region. In the past, OK has regularly supported campaigns dedicated to serious social issues organized by Russian representatives of the UN and UNESCO.
The social network has hosted video chats with famous guests and experts in support of World AIDS Day and Zero Discrimination day by the UN and UNESCO. As well as these, last year on the eve of Mother’s Day, OK, UNESCO and Psychologies magazine looked at the topic of bringing up teenagers. Well-known guests and experts had a live discussion of the particulars of teenage behavior and how to find common ground between generations.
About 16 Days of Activism against Gender-based Violence: The 16 Days of Activism against Gender-Based Violence is an international campaign which takes place each year and runs from 25 November, the International Day for the Elimination of Violence against Women, to 10 December, Human Rights Day. It aims to mobilize global action to increase worldwide awareness and create opportunities to address challenges and solutions. The 16 Days campaign is commemorated by the UN under the umbrella of the Secretary-General’s campaign UNiTE to End Violence against Women by 2030. Orange has been designated as the colour of the UNiTE campaign as it symbolizes hope and a violence-free world. The call is for everyone to ͞Orange the World͟ and play their part to end violence against women and girls, taking the outcry to action. In 2016, people in a record 105 countries participated. This year’s theme for the campaign is ͞”Leave No One Behind: End Violence against Women and Girls͟,” in line with the 2030 Agenda for Sustainable Development. It underscores that while no group of women or girls is exempt, the risks and vulnerabilities for some are greater. Identifying the most marginalized women and girls, such as migrants, refugees, women with disabilities, rural women, is fundamental to being able to effectively respond and reach them.
About UN Women: UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women was created to be a dynamic and strong champion for women and girls, providing them with a powerful voice at the global, regional, and local levels. Grounded in the vision of equality enshrined in the UN Charter, UN Women, among other issues, works for the elimination of discrimination against women and girls; empowerment of women; and achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action, and peace and security. For more information, please visit http://eca.unwomen.org/ru