EU-funded programme drives women's economic empowerment by challenging gender norms in Eastern Partnership countries

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In Azerbaijan, girls are empowered to raise their voices as decision makers, paving the way for greater economic opportunities and gender equality in the future. Photo: UNFPA Azerbaijan, 2022.
In Azerbaijan, girls are empowered to raise their voices as decision makers, paving the way for greater economic opportunities and gender equality in the future. Photo: UNFPA Azerbaijan, 2022.

Women’s economic empowerment is essential to promoting women’s rights and gender equality. Central to this effort is employment, which not only fosters financial independence but also drives personal growth and achievement.

The “motherhood penalty” and its effect on women’s careers

Despite considerable progress, a significant gender gap in labour force participation persists in Europe and Central Asia. According to World Bank data, in 2023, the employment rate for women in the region stood at 51.5 per cent, compared to 66.4 per cent for men. Key factors that hinder women's participation in the workforce include discriminatory gender roles, the burden of unpaid domestic and care work, a lack of safe and accessible transportation in developing countries, and a lack of affordable care services.

Adding to these challenges is the "motherhood penalty," which disproportionately impacts women's careers. This means that childbirth and childcare make women more likely than men to take time out of the labour force or reduce their working hours for caretaking responsibilities. This leads to lower incomes and limited career opportunities compared to men. The "motherhood penalty" deepens the global gap in labour market participation. A report by the International Labour Organization found that, worldwide, women aged 25 to 54 living alone with no children have a labour force participation rate of over 80 per cent, but levels drop significantly to less than 50 per cent after they have a child and are partnered or live with extended family. Meanwhile, men in the same age group tend to have participation rates over 90 per cent regardless of their household type.

The 2022 Baseline study on gender norms and stereotypes in Eastern Partnership countries revealed that even with signs of shifting attitudes towards the role of women in the workforce, barriers based on gender norms and stereotypes persist. While both women and men value participation in the labour market and access to decent work, “good mother” stereotypes that are prevalent in the region constrain women to the home during their children’s pre-school years, limiting their participation in the workforce. Support systems and policies that help break down gender stereotypes around caregiving roles and support women’s participation in the labour force, as well as the involvement of fathers at home, are limited. Paternity leave, flexible parental leave and leave-sharing arrangements remain unavailable or inadequate in the region.

Empowering women for economic independence

Olga Culic is the first female light aircraft pilot in Moldova. Photo: EU 4 Gender Equality, 2021.
Olga Culic is the first female light aircraft pilot in Moldova. Photo: EU 4 Gender Equality, 2021.

Breaking down discriminatory gender norms and stereotypes to promote women’s economic independence is one of the objectives of the “EU 4 Gender Equality: Together against gender stereotypes and gender-based violence” programme. Launched in 2020, this EU-funded initiative jointly implemented by UN Women and UNFPA in Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine has already reached over 41 million people with messages promoting gender equality and women’s empowerment.

The programme challenges stereotypes and enhances women’s economic empowerment by expanding their career opportunities, especially in science, technology, engineering and math (STEM) fields. In Ukraine, more than 500 women participated in the 'Будь/Be' course, created to support Ukrainian women to get jobs in the IT and creative industries. Nina Cherlenuk, a participant in the programme, shared, “I never expected that I would be unable to return to my workplace due to the war. This course was exactly what I needed in this situation.” The programme provided mentors and experts to support women like Nina in their job searches in tech, design, programming, software development and testing.

In Azerbaijan, 25 women achieved significant business growth after participating in business management and financial literacy training through the “EU 4 Gender Equality” programme.

“I believe that a woman’s role is not limited to the house, being a teacher or a nurse. Women can be successful in anything – they just need to find what feels right for them. Women can equally contribute to their families’ income. Old stereotypes should be overturned,” said Roza Salmanova from Azerbaijan, as she reflected on her training experience.

Men's engagement as a catalyst for positive change

Men's active involvement in unpaid domestic and care work creates opportunities for women to make informed choices about seeking and engaging in paid work. As part of this effort, the ‘EU 4 Gender Equality’ programme launched Father Schools, aimed at engaging men in their parenting roles and promoting shared responsibilities within the family.

The follow-up assessment showed that the programme's first phase successfully influenced attitudes towards gender equality of fathers who attended Father Schools. They are more likely to support equal rights and opportunities for both men and women. They also are more likely than their non-intervention counterparts to believe that women and men are equally responsible for providing for the family and for managing the household.

“Father School helped me realize that fatherhood is more about spending quality time with your children than just contributing financially to the family,” said Elvin Hasilov from Azerbaijan. After participating in the Father School activities, he was determined to support his wife's career development. He took on a significant share of household chores and childcare, allowing her to prepare for secondary school teacher recruitment exams. “Needless to say, she scored 54 out of 60 points and got the job she wanted,” Mr. Hasilov added.

A father in Georgia participates in a Father School session that promotes sharing caregiving responsibilities and supporting women's economic empowerment. Photo: MenCare/Irakli Chelidze.
A father in Georgia participates in a Father School session that promotes sharing caregiving responsibilities and supporting women's economic empowerment. Photo: MenCare/Irakli Chelidze.

As the 'EU 4 Gender Equality' programme continues into its second phase, the focus remains on shifting harmful stereotypes and promoting gender equality and women’s economic empowerment. Through continued advocacy, education and community engagement, the programme aims to foster a more inclusive society where both women and men can fulfill their potential in all aspects of life.

This article is produced in the framework of the “EU 4 Gender Equality: Together against gender stereotypes and gender-based violence” programme (phase 2), funded by the European Union, and implemented jointly by UN Women and UNFPA. This article was produced with the financial support of the European Union. Its contents are the sole responsibility of UN Women and UNFPA and do not necessarily reflect the views of the European Union.