#YOUthdemand campaign report

#YOUthdemand is a youth-led social media campaign, created to galvanize action among the youth across the Europe and Central Asia region and beyond to make a strong call for the achievement of gender equality. This initiative aims to unite and amplify young change-makers’ voices around the region and across the globe and put forward their ideas to influence decision-makers. Co-created and led by the youth activists in cooperation with UN Women, the campaign gathered activists, influencers, and opinion leaders across the region under a joint call to action: demand, change the world.

The campaign was run on the social media accounts of UN Women Europe and Central Asia for two weeks and collected hundreds of demands across the region, stimulated action hand in hand with influencers, social media gurus, young feminist activists, young women and men, adolescent girls and boys and non-binary persons. The results were presented to the decision-makers at #YOUthdemand gender equality cross regional event under the Generation Equality Forum in Mexico.

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Bibliographic information

Geographic coverage: Europe and Central Asia; Latin America and the Caribbean

Subject area(s): Communications and media; New media; Gender equality and women’s empowerment; Monitoring and evaluation; Youth; Girls; Adolescents

Resource type: Evaluation reports; Project/programme reports

UN Women office involved in publication: Europe and Central Asia Regional Office; Americas and the Caribbean Regional Office

Publication year: 2021

Number of pages: 11

Publishing entities: United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)