Show that you are in the first league!

Popular football players from the Western Balkans – Albania, Bosnia and Herzegovina, Kosovo, North Macedonia, Serbia - and Turkey speak out against toxic masculinity and violence against women. Addressing social norms that perpetuate inequality lies at the cornerstone of preventing violence against women. Six well-known and respected football players share their thoughts on positive masculinity and how normalizing men’s violence against women harms men and boys as well. The video is part of the regional campaign “Embracing positive masculinities to promote gender equality and end violence against women - Show that you are in the first league” and was developed within the UN Women regional programme on ending violence against women in the Western Balkans and Turkey “Implementing Norms, Changing Minds,” funded by the European Union.