Türkiye says NO to intimate partner violence with #SheSaidNo campaign

UN Women Türkiye kicked off the #SheSaidNo campaign during the 16 Days of Activism against Gender-based Violence with the support of various celebrities. 

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The #SheSaidNo campaign kicked off with an event in Istanbul. Photo: UN Women/Atılgan Özdil
The #SheSaidNo campaign kicked off with an event in Istanbul. Photo: UN Women/Atılgan Özdil

The #SheSaidNo campaign is inspired by the #SheSaidYes hashtag that is widely used when a woman accepts a marriage proposal. UN Women Türkiye launched the campaign with teaser videos that ran between 23 and 25 November 2022 on social media.

The first teaser involved a celebrity couple Mert Yazıcıoğlu (male) and Afra Saraçoğlu (female). Yazıcıoğlu posted a photo of his girlfriend Saraçoğlu’s backhand and wrote She Said No, which ignited a storm of speculation and discussion by thousands of people on social media. On 25 November, Yazıcıoğlu posted a photo of the front of Saraçoğlu’s hand and invited everyone to join the #SheSaidNo campaign, resolving the mystery behind the previous post. 

Afra Saraçoğlu and Mert Yazıcıoğlu joined the campaign and galvanized discussion among millions of followers. Photo: Courtesy of Afra Yazıcıoğlu.
Afra Saraçoğlu and Mert Yazıcıoğlu joined the campaign and galvanized discussion among millions of followers. Photo: Courtesy of Afra Yazıcıoğlu.

The second teaser video was published by National Goodwill Ambassador and famous actor Demet Evgar, who was the main character of the Turkish version of the renowned Canadian TV series ‘Un gars, une fille’. Evgar came together with her castmate actor Emre Karayel after 7 years to shoot a sketch for the teaser campaign. The sketch was initially interpreted by the Turkish audience as a sign the series would restart. But the mystery was revealed on 25 November when the second sketch was released, garnering the attention of hundreds of thousands around the campaign.

Besides having a strong teaser period, the campaign used unique artwork inspired by the diversity of women and voices that should unite against violence against women. The campaign invites everyone to choose their favourite poster (among 9 options) and share it on their social media.

The posters represent the diversity of voices condemning violence against women. Design: Ogilvy.

As part of the campaign, UN Women Türkiye also invited visitors to take a 10-question intimate partner violence quiz on its Instagram account. As of 8 December, around 41,000 users had taken the quiz.

The aim of the campaign, which runs throughout the 16 Days of Activism, is to raise public awareness on the manifestations and consequences of intimate partner violence against women and girls, as well as how to identify it and take action.

Actor and National Goodwill Ambassador Demet Evgar moderated the #SheSaidNo launch event. Photo: UN Women/İlkin Eskipehlivan.
Actor and National Goodwill Ambassador Demet Evgar moderated the #SheSaidNo launch event. Photo: UN Women/İlkin Eskipehlivan.

The campaign was kicked off through a launch event in downtown Istanbul, moderated by Evgar, where she said: “It is very difficult to achieve gender equality without ending violence completely. Everyone should take action against violence against women.”

Financed by the European Union, with contributions from the Istanbul Metropolitan Municipality, the event brought together civil society, the women’s movement, the private sector, public authorities, youth, and activists.

“We can all be advocates and our voices combined can drive the change we seek,” said Asya Varbanova, UN Women Türkiye Country Director, at the launch event. “Together we are stronger against violence and inequalities. Let us walk together to achieve the world we want to live in.”

At the event representatives from civil society organizations, and youth took the stage to say “No” to violence and expressed their manifests against intimate partner violence. After the speeches, participants painted #SheSaidNo stencils.

Participants are painting #SheSaidNo stencils. Photo: UN Women/İlkin Eskipehlivan.
Participants are painting #SheSaidNo stencils. Photo: UN Women/İlkin Eskipehlivan.

For more information about the campaign, visit: UN Women | #SheSaidNo.