Promoting Gender Equality with Media in Moldova

Since 2010, UN Women in Moldova works at the intersection between gender equality and media. In partnership with the Association of Independent Press from Moldova and a variety of different media outlets, we look for opportunities to raise awareness of gender equality among media, including through specialized workshops and toolkits that help them practice gender-sensitive reporting.

UN Women promotes the use of gender-sensitive language in national and local media. We advocate for more women to work in the media, including in leadership positions. We help women’s leaders and advocates develop communications and media skills so that they can effectively engage with journalists.

Using a methodology piloted by UN Women in Moldova, we engaged print, online and broadcast media in a process of self-assessment of their coverage from a gender perspective. The results of this exercise have driven further awareness and concrete actions towards achieving a fully gender-balanced coverage.

We also work side by side with journalists to identify and feature “success stories” of women who are contributing to positive changes in their communities and can serve to inspire others. This contributes to increasing the visibility of women as political, business and civic leaders.