Generation Equality Campaign on Care Economy

The publication covers the UN Women BiH Generation Equality campaign on care economy, implemented from May to June 2023. Generation Equality campaign continued in BiH in 2023 through the work of the Action Coalition for Economic Justice and Rights with a focus on the care economy and the economic empowerment of women. The campaign was implemented through various activities with the aim of increasing the understanding of BiH citizens about the care economy and paid and unpaid work, about the disproportionate responsibility for care between men and women as a source of gender inequality, about the disproportion of care between families and society, and encouraging the public towards a positive change in attitudes that will contribute to gender equality and the economic empowerment of women. "Nemam ti kad" ("I don't have time") is a sentence that is often used, and it reflects the lack of time, which is the situation in which women find themselves every day due to being overloaded with unpaid care work. This sentence was also the slogan of the campaign along with messages that labour doesn't know gender, splitting the carework, and that care is everyone's responsibility. The publication and infographic feature the main results of the campaign.