Expo Agenda
Co-creation Session I: Blueprint Modelling
Short Description:
Interactive training and co-creating session on a set of topics to utilize blueprint and modelling techniques and take the business plan to the next level
Session Objectives:
- Outline a path for moving from current state to future state
- Strengthen mindset, confidence, and breaking free of fear
- Map unique values and how to stay true to business ideas and strategic positioning when starting, scaling up and/or expanding businesses
- Explore different aspects and styles of business blueprinting and modelling
- Strengthen time, business model planning and resource management
Co-creation Session II: Branding and Marketing Reloaded
Short Description:
Interactive training and co-creating session on a set of topics on the best ways to utilize branding and marketing techniques for a business
Session Objectives:
- Outline a branding and marketing path for moving from current position to future position
- Create business branding and marketing assets that can be adopted and upscaled
- Develop a brand persona and branding strategy
- Develop a 7’Ps marketing plan
Co-creation Session III: Entering Value Chains
Short Description:
Interactive training and co-creating session on a set of topics on the best ways to enter demand-supply and value chains
Session Objectives:
- Insight into international markets and sector expertise (how to sell to big buyers and to sell overseas)
- Explore different aspects and styles of supply chain modelling
- Chart the ecosystem for partnering with existing supply chains & networks and recognize shared market patterns and trends
- Develop a supply chain strategic plan
- Introduction to Gender Responsive Procurement (GRP)
Co-creation Session IV: Digital Sales and E-Commerce
Short Description:
Interactive training and co-creating session on a set of topics on ways to drive digital sales and e-commerce growth
Session Objectives:
- Understand how to better connect and engage with customers in the age of digital transformation
- Explore different skills to nurture online relationships, ramp up digital sales and increase customer loyalty
- Develop an e-commerce strategy
- Create a business online/e-commerce portfolio and page
Co-creation Session V: Management, Financial Goals & Resilience Building
Short Description:
Interactive training and co-creating session on a set of topics on ways to better manage businesses, attain financial goals and build resilience to pandemics and crises
Session Objectives:
- Explore the many sectors of business management
- Explore traditional methods of financing vs new innovative methods
- Explore the different financing routes (e.g. Business Angel (BA) investment, Venture Capitalist (VC) investment, Crowdfunding, Bootstrapping, Enterprise Investment Schemes, etc.)
- Access tools needed to manage financing products and services
- Add anti-crisis and crisis resilience measures into business planning
Co-creation Session VI: Pitching Perfectly
Short Description:
Interactive training and co-creating session on a set of topics to perfectly pitch your business plans to private sectors and business investors
Session Objectives:
- Learn how to develop a business pitch with given training and templates
- Develop confidence and skills in presenting/pitching to an audience
- Explore tactics to deal with biases/stereotypes, challenges and pushbacks/unconstructive feedback (that women entrepreneurs commonly face)
- Understand how to identify investors to pitch to
- Define the 5Ws and How to pitch (5 W’s - who, why, when, what and where)
Power of Networking
Short Description:
During this session participants will hear from women entrepreneurs on the impact of networking and best to network. This will be followed with a one-to-one mix and meet through an exciting matching speed networking booth
Pitch Mentoring Clinics
Short Description:
Women entrepreneurs will prepare winning business pitches for the “Pitching Finale’ with the support of professional business and entrepreneurship development mentors
Pitching Finale
Short Description:
During the pitching finale, women entrepreneurs will present and pitch their business plans to a jury from the private sector, business and financial investors, and established women entrepreneurs