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Unstereotype Alliance Turkey Marketing Communications Playbook is a tool aimed at providing practical advice on how brands and companies can combat stereotypes in their communications by showcasing "best in class" cases of Turkey National Chapter members, and catalyse the movement toward realistic and progressive portrayals of all people.
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This assessment was conducted from March to June 2020 in cooperation with TUSIAD, TURKONFED and UN Women Turkey to gain insights into the potential gendered effects of the COVID-19 pandemic on the private sector, and to contribute to the development of policies to safeguard gender equality.
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UN Women has developed tools for businesses and employers designed to shine a light on violence against women during the COVID-19 pandemic and provide clear advice on key measures that can be taken at all levels within the organization.
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WEPs signatory companies are expected to consider their sector, corporate culture, and current situation, in terms of gender equality and impact areas, and develop a solution in line with their targets and necessities. This guide aims to support companies in creating a roadmap for developing solutions in accordance with WEPs. The guide explains the scope of the principles, as well as indicators used to monitor them, and suggests policies to be followed during implementation.