Project brief: Unstereotyping Advertising: Unstereotype Alliance Türkiye National Chapter
This project brief presents a short description of the Unstereotyping Advertising: Unstereotype Alliance Türkiye National Chapter. It is an industry-led initiative convened by UN Women in 2017 to end the harmful gender stereotyping often perpetuated through communications.The Alliance is a “think and do” platform that uses communications as a force for good to drive positive change, focused on empowering people in all their diversity (gender identity, race, ethnicity, socio-economic status, age, ability, sexuality, language, religion, education, body-size and more).
The Alliance noted significant achievements over 5 years including the membership growth of +867%, the launch of 12 national chapters across 5 continents, and the continuous improvement of Unstereotype Metric scores among Unstereotype Alliance members. Türkiye National Chapter – convened by UN Women Türkiye – was established in December 2019 under the leadership of the Turkish Advertising Agencies Association and the Turkish Advertisers Association.
The Chapter works towards creating an unstereotyped culture through 4 workstreams led by members: 1) sharing the know-how and best-in-class initiatives, 2) data collection, research and measurement, 3) communications and awareness-raising, 4) systemic change initiatives including capacity building, member engagement and promoting the implementation of WEPs in workplaces.