Unstereotype Alliance Turkey Marketing Communications Playbook

The Unstereotype Alliance is an industry-led initiative convened by UN Women in 2017 to end the harmful gender stereotyping often perpetuated through communications. It is a thought and action platform that uses communications as a force for good to drive positive change. The Alliance is focused on empowering people in all their diversity (gender identity, race, ethnicity, socio-economic status, age, ability, sexuality, language, religion, education, body-size, and more).

Unstereotype Alliance Turkey Marketing Communications Playbook is a tool aimed at providing practical advice on how brands and companies can combat stereotypes in their communications, and catalyse the movement toward realistic and progressive portrayals of all people. This Playbook is developed by Unstereotype Alliance in collaboration with global members, Unilever and Diageo and localised by Unstereotype Alliance Turkey National Chapter with case studies from Turkey.