COVID-19: Promoting positive gender roles in marketing and advertising

COVID-19: Promoting positive gender roles in marketing and advertising

In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

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Bibliographic information

Subject areas: COVID-19 Communications and media Gender equality and inequality Gender equality and women’s empowerment Gender stereotypes Health Men and boys (masculinity) New media Traditional media
Resource type(s): Best practices Manuals/guides
UN Women office publishing: UN Women Headquarters
Publication year
2020
Number of pages
8
Publishing entity/ies: United Nations Children’s Fund (UNICEF) United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)
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