COVID-19: Promoting positive gender roles in marketing and advertising

In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

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Bibliographic information

Subject area(s): Communications and media; COVID-19; Gender equality and inequality; Gender equality and women’s empowerment; Gender stereotypes; Health; Men and boys (masculinity); New media; Traditional media

Resource type: Best practices; Manuals/guides

UN Women office involved in publication: UN Women Headquarters

Publication year: 2020

Number of pages: 8

Publishing entities: United Nations Children’s Fund (UNICEF); United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)