COVID-19: Promoting positive gender roles in marketing and advertising
In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.
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Bibliographic information
Subject areas:
COVID-19
Communications and media
Gender equality and inequality
Gender equality and women’s empowerment
Gender stereotypes
Health
Men and boys (masculinity)
New media
Traditional media
Resource type(s):
Best practices
Manuals/guides
UN Women office publishing:
UN Women Headquarters
Publication year
2020
Number of pages
8
Related news
15/03/2024